About this site

Incremental Health Behavior Change is an independent publication launched in February 2026 by Keld Pedersen.

Incremental Health Behavior Change helps analytically minded people improve their health through evidence-based behavior change.

Health is often treated as a matter of motivation, discipline, or willpower. But decades of research in behavioral science, psychology, and public health show a different picture: Our behaviors are shaped by our environments, inherited predispositions such as saving energy by avoiding unnecessary physical activity, physiological needs, and our identity — not just our goals and intentions.

Incremental Health Behavior Change is built on a simple idea:

Health can be improved through structured, evidence-based and incremental behavior change.

The Philosophy

Incremental Health Behavior Change takes a calm, scientific, and practical approach to health:

• No quick fixes
• No miracle diets
• No biohacking hype
• No influencer trends

Instead, the focus is on:

• Methods supported by research
• Strategies aligned with public health guidelines
• Sustainable, realistic improvements
• Long-term thinking

Who It Is For

The Incremental Health Behavior Change approach is for people who:

• Prefer evidence over opinions
• Like structured and logical approaches
• Want sustainable health improvements
• Are tired of conflicting advice and fads
• Value autonomy and informed decisions

Many readers are professionals, engineers, academics, or other analytically minded individuals — but anyone who appreciates a rational approach to behavioral change and health can benefit.